Health care reform will change referral relationships. So to protect your Medicare referrals in the future, start communicating your clinical capabilities and successful outcomes to referral sources, physicians and consumers right now. This will enhance your image as a provider of superior short-term rehabilitation and sub-acute care and help to maintain or increase your Medicare revenues.
In today’s digital environment simply having a website is not enough. You must actively drive traffic to your website. Email marketing provides an easy and efficient way to connect and keep in touch with all stakeholders. Effective email marketing brings people to your website and ensures that you are top of mind when someone is in need of short-term rehab or long-term care. Combined with the expertly written content included as part of the LTC Digital Marketing Program, email marketing can have a significant impact on helping you establish and nurture relationships that will turn strangers into friends and friends into referral sources.
Recent studies show that 33% to 50% of SNF resident hospitalizations are the result of family demands. Educate family members that:
It’s no secret that the world is going digital. In fact, a recent study found that 82% of adults ages 50+ who use the internet, research health and wellness information online. Today, a well designed and managed digital marketing campaign is more than just a website; it has the power to become one of your most effective and efficient ways to attract inquiries and referrals - whether for short-term rehab, specialty care or traditional long-term care.
