To cut through the clutter in today's fast-paced environment, successful communicators utilize both direct mail and email marketing to get their message across. Email marketing provides an easy and cost-efficient way to connect and keep in touch, while direct mail is highly effective when used as part of a targeted, consistent campaign. This dual approach has been proven successful over time.

Adults age 55+ are generally the “decision-maker” for LTC placement and are the fastest growing segment of Internet users, with over 80% using the Internet to research health and LTC information. Your website is the window to this opportunity.  Make sure it’s designed by LTC experts to communicate effectively with all LTC stakeholders… is easy to navigate, provides information about all your care services and highlights your credibility on the home page.

In today's environment of growing competition and shrinking reimbursement it's critical to find new and better ways to market your building or system. Try using more digital communications like e-mail, or re-using proven campaigns that have delivered measurable results (at a savings in production costs and development time).

The central location for all your internet activities is your website. It serves as a hub for all your online communications. In digital marketing, your website acts like the front door to your facility. A website designed by a LTC professional, with copy written by an LTC professional, will work to immediately engage visitors – using the content on the site to quickly create a positive feeling about you and your credibility as a senior care expert.

It’s no secret that the world is going digital. In fact, a recent study found that 82% of adults ages 50+ who use the internet, research health and wellness information online. Today, a well designed and managed digital marketing campaign is more than just a website; it has the power to become one of your most effective and efficient ways to attract inquiries and referrals - whether for short-term rehab, specialty care or traditional long-term care.

A recent study found that 82% of adults age 50+ who use the internet research health and wellness information online. A well designed and managed digital marketing campaign is more than just a website; it has the power to become one of your most effective and efficient ways to attract inquiries and referrals, whether for short-term rehab, specialty care or traditional long-term care.

In today’s digital environment simply having a website is not enough. You must actively drive traffic to your website. Email marketing provides an easy and efficient way to connect and keep in touch with all stakeholders. Effective email marketing brings people to your website and ensures that you are top of mind when someone is in need of short-term rehab or long-term care. Combined with the expertly written content included as part of the LTC Digital Marketing Program, email marketing can have a significant impact on helping you establish and nurture relationships that will turn strangers into friends and friends into referral sources.

The goal of your website should be to generate inquiries. The way to do that is to create engaging, clear and relevant content that not only tells a potential inquiry about who you are, but also how you’ll be the solution to their healthcare needs. Americans tap search engines more than 12 billion times a month to find everything from stroke rehab to jambalaya recipes. Make sure that each of your care services has their own dedicated page on your website. By doing this, it will allow your services to get found by those searching and generate new inquiries into your building.