Since the majority of internet information is found through a search engine, ensuring that your building appears in the first few results is key. Search Engine Marketing (SEM) allows your building to immediately compete for that prize real estate at the top of the search results. However, make sure that your SEM campaign is built by an expert in the LTC community who knows how consumers looking for LTC services behave when searching online. Otherwise you will end up with a generic cookie cutter SEM program that will not deliver the desired results.