It’s no secret that the world is going digital. In fact, a recent study found that 82% of adults ages 50+ who use the internet, research health and wellness information online. Today, a well designed and managed digital marketing campaign is more than just a website; it has the power to become one of your most effective and efficient ways to attract inquiries and referrals - whether for short-term rehab, specialty care or traditional long-term care.

Tracking and sharing resident and patient satisfaction is essential for today’s SNFs and CCRCs. Much like reading an online product or service review, consumers and referral sources want to be assured that others are happy and content with the care and service provided at a LTC facility. Sharing positive satisfaction results, remarks or letters through methods like email blasts to family members, direct mail to the trade or simply posting it to your website will build a positive reputation for your organization and help put you top of mind for the next tour, referral or admission.