Optimize the value of your marketing investment; focus on tracking and managing census-leading indicators.

Your organization should consistently and accurately track inquiries/referrals, conversions, admissions, CMI, LOS and satisfaction.  You'll be surprised how much value this can generate.  By establishing a process-based system to capture this information, you can use that data to improve performance, enhance revenue and boost your bottom line.

The pending financial penalties facing hospitals on Medicare Part-A re-admissions means referral sources will prefer to refer to SNF’s that are focused on reducing re-hospitalizations. A basic retention program can not only reduce re-hospitalizations, but also deliver real increases in LOS and census.