Optimize the value of your marketing investment:
The marketplace for every LTC building consists of three important audiences: referral sources/referral influencers, the general community, and internal audiences (family members, staff and discharged short-term rehab patients). Whether building a positive image for your facility, increasing inquiries and referrals, or generating more positive word-of-mouth; consistently communicating with each of these three audiences is the key to achieving your census and revenue goals.
Focus on Building Important Relationships
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