Whether a free standing SNF or large CCRC, word of mouth referrals is a must in today’s competitive marketplace. You can increase your word of mouth referrals by leveraging your relationship with residents and families that have been “touched” by your services and programs. Remind them of your expertise and leadership in senior care and their good experience with your organization. Keep in mind that communicating with them via email can save time and money.
- Written by Ari Erdfarb