To get the most out of each telephone inquiry, introduce an Inquiry Rewards Program. Create a brightly colored sheet that's left at every location where outside calls can be answered (reception, nurses' station, etc.).
To ensure that the calls are properly handled, incentivize your staff with an escalating monetary reward for:

 

• Capturing all the information properly
• If the family tours
• If the individual is admitted.
  
  This easy-to-employ best practice is a win-win, win proposition for you, your staff and families alike.
  Try it. It really works by turning more inquiries into admissions!