The goal of your website should be to generate inquiries. The way to do that is to create engaging, clear and relevant content that not only tells a potential inquiry about who you are, but also how you’ll be the solution to their healthcare needs. Americans tap search engines more than 12 billion times a month to find everything from stroke rehab to jambalaya recipes. Make sure that each of your care services has their own dedicated page on your website. By doing this, it will allow your services to get found by those searching and generate new inquiries into your building.