The Challenge
Upon completion of a comprehensive, facility-wide renovation project, this 154-bed facility in Raleigh, NC sought to rapidly fill nearly twice as many Medicare beds and private rooms as were previously available.

The Solution
A long-standing Marketing Dynamics client, we were able to effectively leverage an already well-established brand image for the highest quality short- and long-term care to full advantage. An aggressive promotional campaign was designed to reinforce and reacquaint the marketplace with the “new” facility’s unmatched advantages and commitment to superior service, quality, comfort and value.

The Results
In just three months time, Hillcrest increased total admissions by over 30%. All of the new private suites have been filled and the expanded, 40-bed Medicare unit is at capacity.