Word of Mouth,

  • Focus on the first 72 hours

    Consider developing a “First 72 Hour Program” in your building(s) that focuses added attention on the resident and their family during the critically important transition into your facility.  Promptly answering their questions, exhibiting a positive, reassuring attitude and having every department head meet the family/resident will put you on the path to having a satisfied customer who spreads positive word-of-mouth.

  • Increase word of mouth referrals

    Whether a free standing SNF or large CCRC, word of mouth referrals is a must in today’s competitive marketplace. You can increase your word of mouth referrals by leveraging your relationship with residents and families that have been “touched” by your services and programs. Remind them of your expertise and leadership in senior care and their good experience with your organization. Keep in mind that communicating with them via email can save time and money.

  • It all starts with your website

    The central location for all your internet activities is your website. It serves as a hub for all your online communications. In digital marketing, your website acts like the front door to your facility. A website designed by a LTC professional, with copy written by an LTC professional, will work to immediately engage visitors – using the content on the site to quickly create a positive feeling about you and your credibility as a senior care expert.