Don’t Confuse “Five-Star” with “All-Star”
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Regardless of your facility’s CMS Five-Star rating score, remember that the quality associated with your brand is not based on any single survey. If you did well, be sure to leverage your rating. But if you were less than perfect, don’t despair. Evaluate your scores and develop a response that explains those scores in the most beneficial way. That should include tried and true previous performance measures – community reputation, word of mouth referrals, and satisfaction surveys.